Replace your pricing spreadsheet
with something that works
Three tiers. One goal: know the real net profit on any product — after tariffs, fees, and every hidden cost — in under two minutes.
Starter
Core profit analysis for sellers who want to stop guessing.
One-time payment. Instant access.
- Full profit & loss calculation
- True landed cost (with tariffs)
- Break-even price
- Max safe ad spend
- Cash flow requirements
- All 9 risk warnings
- Full suggestion engine
- Save up to 5 scenarios
- PDF & CSV export
- Channel fee presets (Amazon, Shopify, eBay…)
- Pricing Strategy Engine
- Margin Safety Meter
- Scenario comparison tool
- Reality Check Engine
- Unlimited saved scenarios
Growth
Everything in Starter plus the Pricing Strategy Engine to know what you should charge.
One-time payment. Instant access.
- Everything in Starter
- Pricing Strategy Engine
- Minimum Survival Price (with safety guidance)
- Healthy Margin Price (by brand strategy)
- Suggested Selling Price Range
- Product Role Pricing (entry / core / premium)
- Margin Safety Meter (LOW / MEDIUM / STRONG)
- Save up to 25 scenarios
- Scenario comparison tool (up to 4 deals)
- Reality Check Engine
- Unlimited saved scenarios
Pro
The complete decision engine. Simulate risk, compare unlimited deals, and price with confidence.
One-time payment. Instant access.
- Everything in Growth
- Reality Check Engine (stress-test ads, returns, fees)
- Unlimited saved scenarios
- Priority scenario comparison (unlimited)
- Early access to new features
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Full Feature Comparison
Every feature, every tier — no surprises.
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Full P&L calculation | |||
| True landed cost (with tariffs) | |||
| Break-even price | |||
| Max safe ad spend | |||
| Cash flow requirements | |||
| All 9 risk warnings | |||
| Full suggestion engine | |||
| PDF & CSV export | |||
| Channel fee presets | |||
| Save scenarios | 5 scenarios | 25 scenarios | Unlimited |
| Pricing Strategy Engine | |||
| Minimum Survival Price | |||
| Healthy Margin Price | |||
| Suggested Price Range | |||
| Product Role Pricing | |||
| Margin Safety Meter | |||
| Scenario comparison (up to 4) | |||
| Reality Check Engine | |||
| Unlimited scenario comparison | |||
| Early access to new features |
Common Questions
How does pricing work?
Current plans are one-time payments — pay once and get instant access. We are building additional features including an AI research assistant for product and pricing analysis, which will be offered as a separate plan when it launches.
Can I upgrade from Starter to Growth or Pro later?
Yes. You can upgrade at any time and only pay the difference. Your saved scenarios carry over.
What is the Pricing Strategy Engine?
It calculates your Minimum Survival Price, Healthy Margin Price, Suggested Selling Range, and Product Role Price based on your brand strategy and product positioning. Available on Growth and Pro.
What is the Reality Check Engine?
A Pro-only stress-test tool that simulates worst-case scenarios: what happens if your ad costs double, your return rate spikes, or platform fees increase by 20%.
Is my payment secure?
All payments are processed by Stripe, the same infrastructure used by Amazon, Google, and Shopify. We never see your card details.